
Pretty much the whole running shoe industry is one big (and hugely successful!) marketing spin machine. Pretty incredible. I think they’re playing to an inner voice in folks (me included, until I read Born to Run) that thinks, as humans, we are not adequate. Yet when you stop and think about it, man’s interference with […]






100 Days of Pain: What it’s taught me [Part II]
Life is a marathon, not a sprint. It took something as severe as an injury and 100 days of pain for me to fully get that. The monetary, physical, emotional, and mental price of not taking care of ourselves is much steeper over the long-haul than any perceived immediate downside.