On Cloud 9 with Chocolate #9

header chocolate91 On Cloud 9 with Chocolate #9Choco­late #9 Agave Nectar

I first learned of Choco­late #9 online. I for­get the exact web­site, but the prod­uct caught my eye because it had agave in it. I had recently switched to agave for all of my in-home sweet­en­ing needs because of its low glycemic qual­i­ties. Com­pared with refined sug­ars, agave syrup digests much more slowly into the blood­stream result­ing in pro­longed energy rather than a spike and then crash. As I looked for an energy bar I could take on the trail I real­ized it would be harder than I thought to find some­thing that met my needs. Luck­ily, that’s when I dis­cov­ered Choco­late #9 energy gels.

While on a visit to Zom­bieRun­ner in Palo Alto, CA, a Mecca for ultra­run­ners and enthu­si­asts alike,  I dis­cov­ered they car­ried the prod­uct in amongst the GUs and energy shots. I bought a few packs to give a try. As I checked out at the counter one of the employ­ees said she enjoys Choco­late #9 on ice cream as well as on her long runs.

A month or two later I was lis­ten­ing to a pod­cast inter­view on Ultra­run­ning News with John Sam­ple, the founder of Choco­late #9 (what a great name for the pack­aged food indus­try). At the end of the pod­cast the inter­viewer men­tioned that John was run­ning a spe­cial for lis­ten­ers who call him on the company’s toll-free num­ber. I grabbed the phone and dialed the num­ber. And John answered. The oper­a­tion is still quite small – launched in early 2009 – so John han­dles most if not all aspects of the business.

I talked with John for awhile, ask­ing a few ques­tions about the com­pany, prod­uct, and the spe­cial men­tioned on the pod­cast. Once John found out that I ran Run­ning Quest he said he’d like to send me a box for free to test and review. I hap­pily accepted his offer.

Chocolate9Pack On Cloud 9 with Chocolate #9

Pure and Simple

I was first impressed by the fact that Choco­late Agave #9 only has two ingre­di­ents: choco­late and agave. How many pack­aged foods only have 2 ingre­di­ents, both of which you can read and under­stand what they are?! The agave is organic and the choco­late 100% Bel­gian. I love how sim­ple it is. No chem­i­cals. No preser­v­a­tives. No refined sugar. And all vegan to boot!

Trail Test

I took a pack of Choco­late #9 on my next trail run and gave it a try. The packet has a tear top that made it easy to rip open even while run­ning. As I squished the choco­late out into my mouth I was afraid that the sub­stance would be rather sticky and ren­der me look­ing like a dog fight­ing peanut but­ter. I was pleas­antly sur­prised at how easy the choco­late went down. The con­sis­tency is between a pud­ding and a thick sauce. Not too runny, not too thick or dry.

Taste Test

What pleased me even more, though, was how good the prod­uct tasted on the way down. The choco­late had a nice dark fla­vor. While the agave made the choco­late sweet, it wasn’t too sweet. I was glad there wasn’t an after­taste, either. It only took a swig of water to leave my palette cleansed. I felt good know­ing I was giv­ing my body real food, not overly processed and treated food.

Low Glycemic Index

Together, the choco­late and agave reg­is­ter a low 46 on the offi­cial Glycemic Index (the prod­uct has been offi­cially tested). For those of you aren’t too famil­iar with the Glycemic Index, it’s a scale of how quickly food is absorbed into the blood­stream. Sugar is used as the base­line at 100. Many energy gels score way higher on the Index. Choco­late #9 is the only cer­ti­fied low glycemic energy gel on the mar­ket. There might be oth­ers, but they haven’t been offi­cially tested and certified.

Chocolate9 On Cloud 9 with Chocolate #9

Ultra­run­ners and Choco­late #9: A Match Made in Heave

John Sam­ple, founder of Choco­late #9, orig­i­nally had the idea to tar­get dia­bet­ics. This made good sense as they’re a group that has to be very con­cerned with sugar uptake and there­fore the Glycemic Index. How­ever, as often is the case, another group embraced the gel because it met their sim­i­lar needs. Endurance ath­letes have become John’s best cus­tomers as the gel pro­vides pro­longed energy with­out the bonk­ing. It also tastes a lot bet­ter than the other stuff on the market.

John recently changed the company’s web­site address from Chocolate9.com to Choco­late Energy Gel, sig­nal­ing a full repo­si­tion­ing strat­egy. As you can see, the pack­ets resem­ble the GU on-the-go packs so are are already suited for con­sump­tion while on the run. John shared that 90% of the run­ners he hears from rave about the prod­uct. In fact, he con­sis­tently hears from run­ners who have achieved a new per­sonal record after using Choco­late #9 dur­ing endurance events.

Future Prod­ucts

With such a great prod­uct straight out of the gate I can’t help but think about the future and won­der what new prod­ucts John might cre­ate. Some obvi­ous next fla­vors would be Mocha and per­haps Mint. I’d also love to see a banana fla­vored one. A mar­riage with super­foods such as Acai, Goji, and Maca Root would be a great move as well. Fur­ther down the road I think it would be good to see the suc­cess­ful incor­po­ra­tion of chia seeds into the mix. In my mind this would make the prod­uct a com­plete super­food for ultrarunners.

What’s with the “9”?

The name was cre­ated by John to help peo­ple remem­ber his com­pany. He knew num­bers stick in people’s minds so tagged the num­ber nine onto choco­late and voila, a mem­o­rable name was born. The num­ber nine has no sig­nif­i­cance. I do think a cool answer would be that it means, just say “no” (in Ger­man) to high GI energy gels.

Prices

From com­pany web­site.
Sin­gle packet:
Trial Pack (3 pack­ets): $4.99
Box (24 pack­ets): $32.49
Case(4 boxes): $99

Want to try some? FREE Giveaway!

I want to give every­one some Choco­late #9 energy gel to try. Alas, I can only send a trial pack to one per­son. If you are inter­ested in receiv­ing 3 gel packs for free (I’ll pay the ship­ping), leave me a com­ment below on why you want to try Choco­late #9. Make sure to leave your email address so I can con­tact you if you are the lucky win­ner (leave it in the com­ment sign-up sec­tion, not your actual comment).

That’s it. You just have to leave me a com­ment. I’m not going to make you jump through hoops (though I wouldn’t object if you wanted to post about this on face­book or twit­ter). I will pick one win­ner on Decem­ber 10 and announce the win­ner in this post, on twit­ter, and notify them via email. Good luck!

1. Lave a com­ment now on why you would like to try Choco­late #9.
2. Remem­ber to leave email address (in com­ment sign-up sec­tion).
3. Cross fin­gers (and toes, if you can).

pixel On Cloud 9 with Chocolate #9
Be Socia­ble, Share!
  • more On Cloud 9 with Chocolate #9
  • sin­der­mue

    I am very inter­ested in try­ing “Choco­late #9″. I very much have a sweet tooth, and type 2 dia­betes runs in my fam­ily, so it would be really great to try some­thing yummy that doesn’t have sugar in it

  • envi­ro­booty

    Holy mack-a-roli agave? This sounds like a winner…just like this blog!

  • http://www.runningquest.net Clyn­ton

    Cool, huh? And thanks, glad you like the blog — you made my day!

  • sarah430

    Another blog I fol­low had a give­away of choco­late #9. I didn’t enter and regret­ted it as I’d love to try it. Choco­late and agave…what a per­fect combo!

  • http://www.runningquest.net Clyn­ton

    Mindi won the free sam­ple of Choco­late #9!

  • http://spamboy.com/ Spam­boy

    I’m into try­ing the Choco­late #9, because I’ve recently started using agave myself. Also, I’m pon­der­ing a switch from my cur­rent run­ning gels (Gu) to some­thing else, so it’s worth a try. :)

  • stephaniewong

    Hi, I’m prob­a­bly one of the very few teens at my high school inter­ested in eat­ing nat­ural foods instead of refined items for their ben­e­fits. I do believe in the say­ing “you are what you eat”, and I def­i­nitely don’t want to “become” some­thing in pack­aged foods I can’t even pro­nounce! I’m on my schools var­sity cross-country and track team, which has made me more con­scious of what I eat on a daily basis.Good nutri­tion can­not be stressed enough in ath­letic and men­tal per­for­mance. I have tried run­ning on brown rice syrup/energy bars with brown rice syrup, but I would love to see how I feel with agave nec­tar, being a much lower GI.

  • http://www.runningquest.net Clyn­ton

    Thanks for shar­ing, Stephanie. I’m glad you are dis­cov­er­ing the ben­e­fits of nat­ural foods in High School. While my par­ents raised me pretty health­ily, I didn’t real­ize the need to avoid pack­aged food for quite some time later. I wish you the best of luck in your run­ning and life quests! The give­away ended, but I encour­age you to con­tact Choco­late #9 for a trial pack — I love their gels.

  • http://www.runningquest.net Clyn­ton

    Thanks for shar­ing, Stephanie. I’m glad you are dis­cov­er­ing the ben­e­fits of nat­ural foods in High School. While my par­ents raised me pretty health­ily, I didn’t real­ize the need to avoid pack­aged food for quite some time later. I wish you the best of luck in your run­ning and life quests! The give­away ended, but I encour­age you to con­tact Choco­late #9 for a trial pack — I love their gels.

  • rmc­dow

    The rea­son this prod­uct has the glycemic index it does is because agave nec­tar is pri­mar­ily made up of fruc­tose. Sim­ple fruc­tose is not a nat­u­rally occur­ring mate­r­ial, and is man­u­fac­tured by treat­ing car­bo­hy­drates with heat or enzymes. Agave nec­tar is not digested in the stom­ach or intes­tine, but is passed through the blood­stream and fil­tered out by the liver, where it is metab­o­lized into fats and deposited in the body. This is the rea­son there is no sugar rush. Agave nec­tar con­tains more fruc­tose than high fruc­tose corn syrup, which is man­u­fac­tured using the same, or a very sim­i­lar process, depend­ing on the processor.

  • rmc­dow

    The rea­son this prod­uct has the glycemic index it does is because agave nec­tar is pri­mar­ily made up of fruc­tose. Sim­ple fruc­tose is not a nat­u­rally occur­ring mate­r­ial, and is man­u­fac­tured by treat­ing car­bo­hy­drates with heat or enzymes. Agave nec­tar is not digested in the stom­ach or intes­tine, but is passed through the blood­stream and fil­tered out by the liver, where it is metab­o­lized into fats and deposited in the body. This is the rea­son there is no sugar rush. Agave nec­tar con­tains more fruc­tose than high fruc­tose corn syrup, which is man­u­fac­tured using the same, or a very sim­i­lar process, depend­ing on the processor.

  • http://www.runningquest.net Clyn­ton

    Inter­est­ing. Thanks for the explanation!

  • http://betweenthemiles.blogspot.com/ Kara

    I like just basic ingre­di­ents. No added col­ors or preser­v­a­tives… AND I love choco­late.
    A lit­tle costly — will see if my local REI store car­ries it.
    Great review!

  • http://betweenthemiles.blogspot.com/ Kara

    I like just basic ingre­di­ents. No added col­ors or preser­v­a­tives… AND I love choco­late.
    A lit­tle costly — will see if my local REI store car­ries it.
    Great review!

  • Pingback: Send Us Your Pics with Chocolate #9

  • Pingback: Team Type 1 | Chocolate #9 – Certified LOW Glycemic Index

Page optimized by WP Minify WordPress Plugin